COLGATE'S 



RIBBON DENTAL CREAM 



REC U.S. PAT. OFF 



There are three ways 

 to clean your teeth 



1 



You can scour off food particles with a gritty den- 

 • tifrice. That is dangerous. It will injure the enamel 

 of the teeth and irritate the gums, just as sand will 

 scratch glass. 



I Or you can use a highly medicated dentifrice sup- 



i« posed to dissolve the deposits on the teeth with a 



chemical. This, too, is dangerous, for any chemical 



strong enough to accomplish this will damage the 



delicate mouth membranes. 



i But, if you want to be safe, brush the teeth with a 

 *• dentifrice that has a fine chalk base which will polish 

 the teeth but not scratch the enamel. 



This is the safe and efficient dentifrice. 



More dentists have recommended Colgate's as a safe 

 and efficient dentifrice than any other. It has no 

 grit. It has no harmful chemicals. 



Which of the three *ways 

 *will you choose? 



. . . the safe, 

 efficient dentifrice 



Sold everywhere — or send 

 two cents for trial size tube 



COLGATE * CO. 



Dept. 66 



199 Fulton Street, New York 



