T^T.fk^T 



" 



QhK 



TAINTED FOB FATHER TIME BY HUGH IlANKtt 



** y/LL the j 



J-f said Nice 

 fl in 1705, 



LL the jewels your world has known," 

 Nicolas Facio to a Parisian beauty 

 "are but for show. The jewels 

 — ^ in this watch are for utility ! " 



Facio's invention was contested by the Lon- 

 don clockmakers' guild,who offered in evidence 

 an old watch set with a huge amethyst. "But 

 your jeweling," the judges decided, "is merely 

 for ornament. Facio's \%for utility" 



Even today,few watch owners realize the sole 

 purpose of jewels— to give the pivots a bearing so 

 hard, so smooth that they will run for genera- 

 tions without perceptible friction or wear. 



These tiny rubies, sapphires and diamonds, so in- 

 conspicuous in their setting, are one more reason for 

 the lifetime precision of those modem ' 'jewels" — 



■/ 



ies 



All Elgin Jewels are in- 

 dividually cut and fitted 

 at the Elgin factory. * * 



I 



\ 



^Twenty-One 

 ^ew'els 



Press of JUDD& Dbtwbii.br. INC. 

 Washington, D. c. 



