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а, that fully 20 per cent. of the coffee sold to consumers is 
ich raises the consumption to 216,000,000 pounds. Taking 
30 inu per pound as the average retail price, the people of América 
pay 65,000,000 dollars every year for this one article = food, of which 
13,000, ‚000 dollars is paid for roasted and ground beans, peas, rye, or a 
manufactured article in no way resembling the Brazilian berry. То 
this must be added the production and sale e of what are called © coffee 
substitutes." So extensive is this business that it is quite safe to say 
ihat consumers pay 12,000,000 dollars for what they believe to be cheap 
coffee. This raises the total expenditure to 77,000,000 dollars, and it 
répresents a sale of 276,000,000 pounds, for the “substitute coffee” 
usually sells at 20 cents per pound. It will thus be seen that 
year, and some estimates place it at 120,000,000 pounds. Taking the 
lowest figures, 25,000,000 dollars are received for substances which can be 
profitably placed on the market at six cents a pound. The manufacturers, 
erefore, receive 6,000,000 dollars for their goods, while retailers gain a 
profit of 18,000,000 dollars. There are ө kinds of bogus coffee, an imita- 
tion bean aud the пун article. The bean is the most difficult to pro: 
үн and it is only recently that Мам» success in this direction has been 
attained. e bogus bean must not only look like the genuine berry 
whit raw, but it should be capable of taking a proper colour when 
roas ood specimen is now manufactured in U 
and Trenton, being composed of rye flour, g glucose, and water. The so 
paste is then moulded and carefully dried. ‘To the eye of an expert, thi 
hoe of this imitation is easy of detection, and it cannot be used to 
extent among wholesalers. But when coffee goes to the 
түй as Айай begins. Sometimes the retailer is Hoel but 
nine times out of ten he is the one who introduces adultera The 
ground article is very easily produced for a poper eolour к! infuse an 
aroma by strong decoctions of coffee essence 
** When mixed with real coffee even the expert eye and tongue may be 
үө» while to the ordinary consumer it seerns to be the genuine 
fistaral berry, for though they possess proper г form tlie cicatrice on the 
inner face is too smooth. Then, again, the grey деген of the raw bean 
is not quite up to the mark, but when these manufactured lman are 
. roasted with 5 per cent. of genuine coffee they find a ready sale. These 
bogus beans can be made at a cost of 30 dollars per 1,000 pounds, and 
when mixed with 50 pounds of pure coffee the whole 1,000 peau cost 
37° я dollars, or 33 cents per pound, so that a profit of nearl y LOO per 
cent, is the result. ‘There are any number of “ coffee substitutes," the 
ИШ» variety being the most ыя This company is already 
manufacturing 10,000 pounds per week, it being sold by the barrel to 
its operations have reached such a scale that the stockholders were 
recently offered spay 1,000,000 dollars for their secret and business, 
but it was declined. No one accustomed to coffee drinking жи 
imagine that a decoction of this stuff was like dide Mocha or ‘Rio, 
when mixed with four times its bulk of genuine coffee only an pb 
«м detect the пара, The manufacturers of these “ coffee sub- 
titutes ” claim that they are not violating the law of adulteration of 
food products because they do not sell their goods as coffee, but simply 
asa substitute. While this may be true it does not apply to the retailer, 
who mixes the bogus stuff with good coffee, and sells the whole as tlie 
