'Nobby Cord 

 tor trucks 



Big Work For 

 a Big* Store 



The delivery system of a great city store is an ex- 

 tremely high-powered and high- tensioned service, 

 which directly affects the convenience and satisfac- 

 tion of thousands of customers. Its effectiveness 

 is gauged by its swiftness and smoothness; its suc- 

 cess is measured by its safety and certainty. Natu- 

 rally, theneed of perfected equipmentisimperative. 



JOHN WANAMAKER, Philadelphia, oper- 

 ates a large number of two-ton trucks in 

 his delivery system. These trucks are required 

 to travel long distances at high speed and cover 

 a large area each day. 



This fleet of cars covers an average of 4,000 

 miles daily. It carries a total daily average of 

 45 tons of goods. It is kept constantly keyed 

 up to a big job— and does it well ! 



It is a significant fact that 50 of these Wana- 

 maker cars are equipped with 'Nobby Cord' 

 Truck Tires — the big, burly tires that are built 

 for long mileage and hard usage. The tires 

 that welcome any test. 



'Nobby Cords' cut costs of operation. They 

 minimize repairs and replacements. They are 

 known to reduce truck depreciation 50 per 

 cent, and to save 30 per cent, in gas and oil 

 consumption. 



'Nobby Cords' are remarkable for their in- 

 credible strength and sturdiness. A carcass 

 that is almost unassailable and a cover that is 

 almost impregnable. A veritable fortress in 

 power of resistance. 



Many big users have found complete tire 

 satisfaction in 'Nobby Cords'. Always ready 

 to tackle any task — no road too long — no load 

 too big — no job too strenuous. 



For passenger and light delivery cars— 'Royal 

 Cord', 'Nobby', 'Chain', 'Usco' and 'Plain'. Also 

 tires for cycles, airplanes and solid tires for trucks. 



United States Tires 



are Good Tires 



'Mention The Geographic — It identifies you' 



