A Comparison of Costs 



A graphic picture of the high cost 

 of doing business is shown by the 

 rise in a long list of commodity prices 

 during the past five strenuous years. 



By the exercise of unparalleled 

 economies, telephone rates have been 

 kept almost unchanged. 



The fact is, the increase in the cost 

 of commodities has resulted in what 

 is equal to a decrease in telephone 

 rates. In other words: The dollar 

 which was spent for the telephone 

 has bought more than twice as much 

 as the dollar spent for the commodity. 



The activities of reconstruction 

 which are now upon the nation have 

 put a great burden upon the telephone. 

 This condition has made necessary an 

 advance in telephone rates. 



This advance does not exceed an 

 average of eight percent ; almost neg- 

 ligible as compared with the advances 

 in other lines of industry, yet enough 

 to cover the increase in the cost of 

 operation. 



Only through adequate revenue can 

 there be assured the maintenance of 

 a high standard of telephone service* 



American Telephone and Telegraph Company 

 And Associated Companies 



One Policy One System Universal Service 



Mention The Geographic — It identifies you" 



