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THE BAILEY. BA'nIKS £ BJDDLE CO. 



TM? GMC FRONT AXLE 



Great tensile strength with 

 light weight are combined in 

 GMC Front Axles. Special 

 analysis steel, heat-treated, 

 is employed, with steering 

 knuckles and knuckle arms drop- 

 forged and heat-treated. 



— and Business Prestige 



IT would be hard indeed to find a better example of 

 the sort of prestige coveted by all high-class retail 

 business than that of The Bailey, Banks & Biddle 

 Company, the famous jewelers of Philadelphia. 



Founded in 1832, this house is a Philadelphia institu- 

 tion. Through more than four score years it has been 

 accorded the patronage of the fine old aristocratic fami- 

 lies of America's first capital. 



Nearly 100 years years ago The Bailey, Banks & 

 Biddle Company sold its precious wares of jewels and 

 plate in a quaint colonial shop and delivered them in a 

 horse-drawn coach. 



Today the company occupies a magnificent modern store, con- 

 taining so extensive a collection of precious stones, jewelry, and 

 objets d'art that it is one of the showplaces of Philadelphia. 



And today The Bailey, Banks & Biddle Company is using for 

 its delivery service five GMC Trucks, finished and appointed in a 

 style appropriate to their occupation. 



The Bailey, Banks & Biddle Company bought the first three in 

 1915, and in the following year purchased two more, making a fleet 

 of five which has now been in service from three to four years. 



GMC Trucks are for high-class concerns that want their de- 

 livery equipment properly to represent them in appearance and 

 performance. GMC reliability has become proverbial— GMC con- 

 struction is the reason. 



The General Motors Corporation gives to GMC Trucks a 

 financial backing that assures permanent availability of service 

 and parts. 



General Motors Truck Company 



One of the Units of the General Motors Corporation 



PONTIAC, MICHIGAN, U. S. A. 



Branches and Distributors in Principal Cities (53o> 



"Mention The Geographic — It identifies you" 



