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IVORY has all the qualities that people of refinement 

 desire in a soap for their toilet and bath. 



It is white, as a skin soap should be. .It is unscented, 

 but is faintly fragrant with the pleasing natural odor 

 of its high-grade ingredients. It is pure — contains 

 only the choicest materials, which are cleansed and re- 

 fined until free from all foreign matter. It is mild — 

 so free from uncombined alkali that it feels grateful to 

 the skin of a baby. It makes a thick soft lather of 

 myriads of lively bubbles — a lather that can be rubbed 

 in thoroughly without drying on the skin. It rinses so 

 easily and completely that it never leaves a trace of 

 soapy stickiness or unsightly gloss. It floats. 



Can you think of anything else you would want in your 

 soap? 



IVORY SOAP 



99M/< 



PURE 



J t FL©A°f S 



"Mention The Geographic — It identifies you" 



