An Ivory Soap bath is really good fun — healthful fun, too, 



JUST a few turns of the convenient, big, white cake between your hands, and the 

 fragrant Ivory lather foams up in millions of lively, cleansing bubbles. Lather so 

 rich and thick and lasting that it does not dry on the skin; so mild and non- irritating 

 that you can rub it in from head to foot in a brisk massage that loosens every particle 

 of dirt in the pores. 



Then comes the exhilarating cold rinse that sets your blood to racing and leaves your 

 skin delightfully clean — because Ivory Soap is so free from sticky ingredients that every 

 trace of soap and dirt vanishes completely at the first touch of clear water. 



IVORY SOAP. 



99&2 PURE 



IVORY SOAP FLAKES — Ivory Soap may also be bad in flaked form, thus giving 

 you this absolutely SAFE cleanser in the most con-venient form for fine laundering. 

 Sample package free on request to The Procter & Gamble Co., Dept. 23-K, Cincinnati, O. 



'Mention The Geographic — It identifies you" 



