Why That Tartar 



If You Keep Teeth Clean? 



All Statements Approved ftp High Dental Authorities 



It is Due to Film 



TARTAR shows that teeth are not kept 

 clean. The basis is a slimy film. If you 

 removed it daily tartar would not form. 

 That film on your teeth causes most 

 tooth troubles. It is ever-present, ever-form- 

 ing. You can feel it with your tongue. 



The film is what discolors, not the teeth. 

 It holds food substance which ferments and 

 forms acid. It holds the acid in contact with 

 the teeth to cause decay. 



Millions of germs breed in it. They, with 

 tartar, are the chief cause of pyorrhea. 



This film is viscous, so it clings. It gets into 

 crevices and stays. The ordinary dentifrice 

 does not dissolve it. The tooth brush leaves 

 much of it intact. That is why the best- 

 brushed teeth so often discolor and decay. 



Every dentist knows this. Dental science 

 has for years sought a way to combat that film. 

 That way has now been found. And, for 

 daily use, it is embodied in a dentifrice called 

 Pepsodent. 



We ask you to write for a free 1 0-Day Tube 

 and learn what it means to your teeth. 



Watch It Disappear 



Get this free tube of Pepsodent and use like 

 any tooth paste. Note how clean the teeth 

 feel after using. Mark the absence of the 

 slimy film. See how the teeth whiten as the 

 fixed film disappears. You will know in a few 

 days what clean teeth mean. 



Pepsodent is based on pepsin, the digestant 

 of albumin. The film is albuminous matter. 

 The object of Pepsodent is to dissolve it, then 

 to constantly combat it. 



The way seems simple, but for long it seemed 



impossible. Pepsin must be activated, and 

 the usual method is an acid harmful to 

 the teeth. 



Then the invention of a harmless activating 

 method made this application possible. And 

 it seems to solve the problem of this tooth-de- 

 stroying film. 



Pepsodent has been proved under able 

 authorities by many clinical tests. Leading 

 dentists all over America have come to endorse 

 and adopt it. Now we urge you to try it. 



•W^ mmm^mam^^mmmmmm pat. off. | 



REG. US* hMMMUMMMMMHm 



The New-Day Dentifrice 

 A Scientific Product ■— Sold by Druggists Everywhere 



Send the Coupon for a 10- Day Tube 



Note how clean the teeth feel after using. Mark 

 the absence of the slimy film. See how the teeth 

 whiten as the fixed film disappears. 



Compare the results with the methods you now 

 use. Judge for yourself which best protects the 

 teeth. Do this for your sake and your children's 

 sake. Cut out the coupon now. (223) 



Ten-Day Tube Free 



THE PEPSODENT COMPANY, 



Dept. 698. 11 04 S. Wabash Ave.. Chicago. 111. 

 Mail 10-Day Tube of Pepsodent to 



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Addi 



'Mention The Geographic — It identifies you' 



