IVORY SOAP FLAKES— Irory Soap may also be 

 had in flaked form, thus giving you this absolutely 

 SAFE cleanser in the most convenient form for fine 

 laundering. Sample package free on request to The 

 Procter & Gamble Co., Dept. 23-L, Cincinnati, O. 



IVORY SOAP has all 

 the good qualities that 

 anybody could want in 

 a soap for personal use. 

 It is mild; it is white; it 

 is pure; it is delicately 

 fragrant; it lathers copi- 

 ously; it does not dry 

 on the skin; it rinses 

 easily and completely; 

 and it FLOATS. 



IVORY SOAP 



99i^% PURE 



E PROCTER U GAMBLE 



'Mention The Geographic — It identifies you' 



