"A Christmas Present for Dad 



"Well, my boy, those are all fair questions, and 

 I can answer you in three words — three short 

 words that for fifty-five years have told the story 

 to twenty- two million enthusiastic watch owners— 

 "It's an Elgin V 



The watch they dire, ad- 

 miring is the $125 Lord Elgin 

 — one of the most beautiful 

 of the many Elgin Models. 



'Mention The Geographic — It identifies you" 



