Now as Never Before You Need the 



Encyclopaedia Britannica 



HANDY VOLUME ISSUE 



War awoke this great land of ours and set the stage for a tremendous industrial, spiritual and 

 social awakening. There probably is not a man, woman or child among the more than 100,000,000 

 inhabitants of the United States upon whom the past five years has not had a profound effect. 

 Great reforms are being hastened and this will be a better and cleaner world after the ordeals of fire through which it 

 has passed. The participation of the United States as never before in the world's affairs has brought to the people new 

 interests not limited to the neighborhood, town or city in which they live, but interests that are world wide. A miracle 

 has been wrought in men's minds, a miracle in which there is a tremendous thirst for knowledge, a knowledge which is 

 absolutely necessary today, as never before. Where can people find correct, authoritative and comprehensive information 

 on the many different subjects in which they are interested, as a consequence of this awakening? They naturally turn 

 to the wonderful storehouse of knowledse — the world's greatest guide to correct and authoritative information — The 

 Encyclopaedia Britannica. The Britannica furnishes practical, detailed articles of great value to the business man, to 

 the manufacturer, to the importer, to the worker in the industries. The Britannica will give a foundation for study of 

 subjects which will be uppermost in our minds for years to come. It is the book for Americans today who are waking 

 up to new thoughts, new work and new interests. 



A Complete Library of Knowledge. 



But this marvelous work with its 41,000 separate articles is 

 more than a guide for the enterprising business man of the 

 United States., fitting him to be a citizen of the world — a world 

 merchant. The Britannica discusses in a way that you can 

 understand every branch of science, industry, literature, art, 

 religion, inventions and engineering; history and race develop- 

 ment; war and peace; architecture, astronomy, chemistry, 

 sociology, electricity, geology and geography, biography, law and 

 physics. You and your family will find in the Britannica a 

 liberal education. In answer to the hundred questions which 

 every day come to your mind and to your wives' and children's 

 minds — it will tell you more about everything than you can get 

 from any other source. 



What Is Before Us? 



There are many serious post-war problems confronting us. 

 Do you understand the tendencies in our industrial life? Why 

 are the prices of commodities high? Will wages go still higher 

 or down? Will the cost of living gradually drop? Is there 

 likely to be some great cataclysm that will serve to send prices 

 and wages tumbling downward? Are you inclined to be 

 stampeded with fear of what is before us? Are you sitting 

 down and studying the facts of past cases that were somewhat 



similar? Are you familiar with what has happened after other 

 wars? In England after the Napoleonic campaigns; in the 

 United States after the Civil War; to France, to Germany 

 and to Neutrals after the Franco-Prussian war? 



This wonderful book of knowledge — the new Encyclo- 

 paedia Britannica — literally brings the whole world to the 

 reader. It tells all about foreign countries, their people, their 

 history, their progress, their resources, their imports and 

 exports. An hour a day with the Britannica will give you as 

 clear and comprehensive an idea of the rest of the world as 

 we Americans now have of the States of the Union. 



Woman Needs the Britannica as Never 

 Before. 



The war has changed the status of women industrially and 

 politically. The mother must keep abreast of the great thoughts 

 and movements that are taking place throughout the world, that 

 are vitally affecting her. Woman today in her greater and more 

 important place in the world needs the Encyclopaedia Bri- 

 tannica as never before — she needs it to teach her how to fulfill 

 her new status as a citizen — how to make her more efficient in 

 the business world and, as a mother, to make herself broader 

 and a bigger woman so she can teach her children wisely and 

 correctly. 



BUT YOU MUST ACT QUICKLY 



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As First Payment brings you this Complete Set of 29 

 Volumes Containing 44,000,000 Words, 30,000 Pages, 

 15,000 Maps and Illustrations. The balance is in 

 Small Monthly Payments. 



Our present small stock of sets is printed on the 

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 which has proved an ideal medium on which to print 

 the Encyclopaedia Britannica. Act today — NOW — by 

 clipping the coupon and sending for the beautifully 

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