j a J FTER her make-believe has changed to real housekeeping', a girl 



ILtVI unconscIousl y does things by the methods acquired in her childhood's 



J play. The things she learned while she was a child are the things she 



remembers. Realizing this, you can make your child's play-hours as valuable 



to her as they are enjoyable. 



For instance, when she wants to bathe her dolls, let her use Ivory Soap — the 

 very soap that keeps her own skin so soft and smooth. When she wants to 

 launder their clothes, give her this same pure, mild cleanser, and show her how 

 its bubbling suds wash clothes so they look like new. 

 It will always be of value 



wherever soap is" needed. 



to her to know that Ivory is the safe soap to use 



IVORY SOAP 





99&2 PURE 



Have you tried the new IVORY SOAP FLAKES? Now you can^y genuine Ivory Soap, 

 ready shaved into snow-like flakes which warm water melts into "SAFE SUDS IN A SECOND " 

 Quicker and easier for fine laundry work and the shampoo. To get a free sample package, send 

 your name and address to Department 23-A, The Procter & Qamble Company, Cincinnati, Ohio. 



'Mention The Geographic— It identifies you' 



