mm 



THE 



oent: 



WATCH 



Waltham IY2 Ligne 



The movement is actually smaller the 

 a dime in diameter 



$175 to $1,000 or more 

 depending upon the case 



Know Something About the "Works" 

 in the Watch You Buy 



THERE are limitations to human handiwork 

 in watchmaking which American genius has 

 circumvented by the miracles of machinery 



— miracles which, for exactitude, precision and finish 



— transcend the skill of the human hand. 



We have told you that Waltham machinery creates a standard 

 of accuracy unapproached elsewhere in the world. That the 

 " parts " of Waltham movements are distinctive in material, de- 

 sign and advanced process of manufacture. And when these 

 " parts" come to the Waltham Master Assembler, they meet the 

 eye, the skill, the knowledge of a master craftsman thoroughly 

 conversant with the formulas exclusively invented and developed 

 by Waltham genius in watchmaking. 



He is the assembler of the Balance and Hairspring (the heart and 

 brain of the watch) which ultimately beats upon your wrist or in 

 your pocket 432,000 pulsations a day, year in and year out. A 

 transferring of energy into motion that is truly wonderful when 

 we seriously think of it. 



The Assembler of the foreign-built watch, known as a " repasseur," is to be 

 pitied. He knows no defined standard of quality. The material that comes 

 for his inspection is of unknown quantity in accuracy of construction and 

 finish. His capacity is rather that of a judge. He must decide on the barest 

 information and appearance whether one part is good enough to equal or 

 stabilize another. This condition exists because the foreign-built watch is an 

 assembled watch — the parts made in many shops and homes, with hand ma- 

 chines ; no standardization, no ideal, and every buyer of a foreign-built watch 

 incurs this liability. 



The Waltham Master Assembler is unique. He is a product of Waltham suprem- 

 acy in watchmaking. He is the human distinction hidden in this world-famed 

 watch — a unit in its performance which has placed it in actual competition 

 above the world's finest watches. He is a living symbol of Waltham, guarding 

 day by day an international reputation, at once a guarantee to you that your 

 purchase of a Waltham Watch is a lifelong investment. 



This story is continued in a beautiful booklet in which you will find a liberal watch 

 education. Sent free upon request. Waltham Watch Company, Waltham, Mass. 



WALTHAM 



THE WORLD'S WATCH OVER TIME 



'Mention The Geographic — It identifies you" 



