114 



THE GAME BREEDER 



shoot on some of the farms now closed 

 to sport, it must be evident that they 

 leave the free shooting for those who 

 are not industrious. 



Experience has proved over and over 

 again that where the shooting is lively 

 many birds go out and restock entire 

 neighborhoods. The shoots or noisy 

 refuges are far more beneficial than any 

 quiet refuges are since far more game 

 is produced on areas which are properly 

 looked after than is produced on refuges 

 where vermin checks the increase of the 

 game. We have records of thousands of 

 game birds being shot in a season in the 

 vicinity of places where game was pro- 

 duced abundantly. 



A Famous Booklet. 



Mr. Aldo Leopold says : 



"What are the Game Farmers?" Since the 

 Hercules Powder Company started to adver- 

 tise them two years ago, the country has had 

 little opportunity to forget them. In general, 

 the Game Farmers propose to supplement wild 

 game with, or substitute for it, a supply pro- 

 duced under artificially regulated conditions. 

 Radical Game Farmers tend to regard restric- 

 tive game laws as eventually hopeless and 

 ineffective. 



The Hercules Powder Company, ob- 

 serving that field sports rapidly were 

 coming to an end, issued a little booklet 

 suggesting methods for producing "more 

 game." Modesty prevents us from pass- 

 ing on the merits of the now famous 

 booklet, excepting to say that it contains 

 a common sense view of the subject. 



The booklet was read by the sports- 

 men of America and was universally ap- 

 proved. 



Hercules Powder Company Advertis- 

 ing. 



An advertising department is intended 

 to back up the selling department. The 

 salesmen, no> doubt, reported no sales of 

 cartridges possible for quail and grouse 

 shooting in entire States. A manufac- 

 turer of cartridges naturally would like 

 to see something more than sentimental 

 ramblers with the camera, and the Her- 

 cules Powder Company, fully aware that 

 there is plenty of room on the North 



American Continent for both field sports 

 and sentimental ramblers, did a great 

 public service in calling attention to the 

 "more game and fewer game laws" idea. 



Already millions of game eggs and 

 game birds of many species are pro- 

 duced and the ratio of increase evidently 

 is geometrical. If North America 

 quickly becomes the greatest game coun- 

 try in the world, as it surely will, the 

 advertising campaign will be regarded as 

 one of the biggest and most valuable ever 

 undertaken. Game farmers only regard 

 the game laws as hopeless and ineffec- 

 tive when they interfere with and pre- 

 vent or prohibit game breeding. All that 

 they have ever asked was that they be 

 not applied to their industry. 



In State laws which formerly said, 

 "the State owns the game," we now 

 often read, "excepting game privately 

 owned and legally acquired," or words 

 to that effect. See the New York 

 statute for illustration. 



Before the game breeders consented to 

 the enactment of the migratory bird law, 

 which was highly preventive in its terms, 

 the bill was amended so as to read that 

 "nothing in the act shall be construed to 

 prevent the breeding of game on game 

 farms and preserves and the sale of the 

 game so bred in order to increase our 

 food supply." 



All of the people were represented in 

 the Congress and it is fair to say that 

 the people favored the more game idea 

 advanced by The Game Breeder. There 

 was some opposition. , A statement ap- 

 pears in the Congressional Record "that 

 we don't want any game preserves or the 

 sale of game in America," but The Game 

 Breeder was cited to illustrate the big 

 industry now conducted in the country; 

 the Audubon Society (which undoubt- 

 edly is as much in favor of camera 

 hunters and sentimental ramblers as we 

 are) favored the amendment and it be- 

 came the national law. Congressmen 

 and Senators, we are told, expressed sur- 

 prise that there should be any opposition 

 to a food producing industry. Surprise 

 also was expressed at the size of the 

 industry and a request was made that 

 the evidence displayed by advertisements 



