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REMINGTON-UMC 



The Metallics that the Critical Sports- 

 men Ask for by Name 



The dominating demand for Remington-UMC Metallics among 

 sportsmen all over this country must be a stunner to those who try to 

 tell you that sportsmen will take the first thing the dealer shoves 

 across the counter. 



The fact that more and more sportsmen ask for Remington-UMC 

 Metallics by name naturally won't mean anything to those who are 

 not themselves critical about what they get. 



Nothing ever seems worth while to a man who doesn't care. 



But the fact remains that Eighty Thousand and some odd dealers 

 are featuring Remington-UMC — because their eyes are open to the 

 trend of the buying public. They would change in a minute if their 

 sportsmen customers didn't look for the Red Ball Mark of Remington- 

 UMC on every box of ammunition. 



No real merchant cares to fight the desires of his customers — he 

 gets his success by concentrating on the line that the keenest sportsmen 

 in his community want. 



If you are not a Remington-UMC user already, make it a point to 

 get Remington-UMC next time you need metallics. 



Compare results — cartridge with cartridge and box with box and 

 you will see for yourself why the great body of American Sportsmen 

 and Rifle Shots swear by Remington-UMC. 



REMINGTON ARMS-UNION METALLIC CARTRIDGE CO. 



Woolworth Building (233 Broadway), New York City 



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