THE GAME BREEDER 



47 



line or behind the line. In a day — a day 

 soon to come — -all this must be changed. 



Five million soldiers and sailors will 

 be freed from action. At least twenty 

 million men and women war workers 

 will be no longer needed for war work. 

 Billions in capital, in plants, in equip- 

 ment, will be suddenly available for peace 

 use. Can the conversion of this capi- 

 tal, these facilities, these millions of peo- 

 ple be made in a day on plans hastily 

 formed? 



It seems a waste of effort to give the 

 obvious answer. For more than a year 

 this swift moving America has been 

 struggling to get onto a war basis and is 

 just attaining it. 



RECONSTRUCTION MUST NECESSARILY 

 COME GRADUALLY. 



The task of getting back onto a peace 

 basis is even greater, because of the 

 enormous expansion that has taken place 

 in capital investment, war plants, war 

 organizations, and production of mate- 

 rials, and the general upsetting of social 

 and living conditions. 



Every war plant, swelled to many 

 times its former peace-time capacity 

 means either great potential competition 

 or prospective disastrous decay. 



In view of the world's pressing needs 

 for reconstruction and restoration, it 

 would be almost criminal to permit these 

 great facilities to pass away in rust and 

 rot. They must and shall be employed 

 for the good of the world, and it is the 

 plain duty and responsibility of their 

 owners to provide now for such peace 

 employment. 



What America needs now is not an 

 attitude of doubt and hesitation on the 

 part of her commercial leaders. She 

 needs the employment of millions of sur- 

 plus capital in the present building of 

 post-war work. Yes ! — work — not 

 merely business. 



In America alone twenty-five million 

 people— fully half of our adult effec- 

 tives — will want work, and must have 

 work to earn sustenance. 



How can any business succeed or 

 even exist until that fundamental de- 

 mand has been met? It is not a ques- 

 tion of profit or dividends, but a larger 



one of protection of property. There is 

 no such word as law in the vocabulary 

 of a starving man. 



It being admitted that the long future 

 of America after the war is bound to 

 be good, it is obvious that all this coun- 

 try needs to do is to make provision for 

 perhaps six months of world readjust- 

 ment. That six months is the critical 

 period in which American business must 

 be artificially stimulated. 



PLAN NOW FOR INCREASED SALES. 



Immediately the war has stopped, 

 everyone should buy all the practical 

 commodities he can use, in order to cre- 

 ate in this country a temporary market 

 large enough to absorb our immensely 

 increased production, and keep every 

 factory filled with workers. This is, of 

 course, nothing more nor less than in- 

 flation of domestic commerce. 



It may be likened to the production of 

 artificial respiration in a drowned man. 

 As soon, as he gets to breathing prop- 

 erly he no longer needs the stimulation, 

 provided he has plenty of reserve vitality 

 and there is plenty of £ir. 



I admit this argument is indefensible 

 under normal conditions, but believe -it 

 entirely so under post-war conditions 

 when we are soon to be faced with the 

 colossal problem of production of all 

 necessities and utilities for the greater 

 part of the world. 



We must then be in position to utilize 

 to the maximum our industrial facilities, 

 our new merchant marine, our war-born 

 efficiency, and most important of all, a 

 contented, united army of workers — 

 laborers, mechanics, artisans, clerks and 

 executives — an army every member of 

 which has learned through this war the 

 duty and necessity of mutual trust and 

 interdependence. 



Just how can advertisers render the 

 great service here outlined? I suggest 

 immediate action along the following 

 lines : 



1. Let each employing concern, espe- 

 cially those directly or indirectly engaged 

 in war work (and which is not?), make 

 a careful study of its business to deter- 

 mine what proportion of its war-time 

 organization it can employ under nor- 



