THE GAME BREEDER 



57 



vertisers who have birds and eggs all 

 surely can increase their output. They 

 should say, as Mr. Lord well says : "We 

 advertisers deal in long futures. Ours 

 is the duty; ours is the opportunity to 

 buy now," etc. 



The number of game ranches, game 

 farms and preserves will increase rap- 

 idly now that it is no longer criminal in 

 many States to have game birds and eggs 

 "in possession'' for breeding purposes. 

 There will be a wonderful increase in the 

 demand for birds and eggs and for all 

 the appliances and foods used on game 

 farms and preserves, and the advertisers 

 should get ready to supply this demand 

 and readers who have not been able to 

 get into the war should make early prepa- 

 rations to become customers of the ad- 

 vertisers as many now are doing. When 

 the big war demand for barbed wire 

 ceases, those who advetrise wire should 

 be well known to our readers who 

 already are buying miles of wire. The 

 makers of incubators and other appli- 

 ances will find that it will pay to become 

 acquainted with the Game Breeders who 

 have ascertained that artificial hatching is 

 possible on the game ranch and preserve. 

 The increase in the demand for guns and 

 ammunition will be great as soon as the 

 war ends and the people undertake field 

 sports and game production on a larger 

 scale, as they will. 



Mr. Lord well says that, "those who 

 start now to establish the supremacy of 

 their brands and marks will have easy 

 going when peace breaks. They will 

 leave the tape at the crack of the starter's 

 pistol while the laggards are starting to 

 train for the race." 



Many men now in the service will be 

 invited to take places in the country and 

 it has been well said that field sports tend 

 to keep people in the country and form 

 a sufficient counterpoise to the pleasures 

 of the town. The Government no doubt 

 will provide lands for many who wish to 

 undertake Game Farming for pleasure 

 and profit, which our advertisers have 

 made possible and popular. The Game 



» Breeder will always be filled with prac- 

 tical articles. Now that the fight for 

 more game and fewer game laws has 

 been won its entire space can be devoted 



to practical articles on how to do things 

 properly and profitably. 



America was caught unprepared in so 

 far as game was concerned when the 

 war started and the Game Departments 

 were helpless, being bound by a mass of 

 protective legislation which prevented 

 food production. While game was for 

 sale in the markets of all the belligerents 

 long after the war started at prices much 

 lower than those asked for poultry, 

 America had no game excepting a few 

 hundred thousand pheasants and ducks 

 and some deer which were produced by 

 our readers and these were practically 

 all needed for breeding purposes on new 

 places. 



As Mr. Lord has pointed out, large 

 numbers of people will want work and 

 must have work. Many thousands can 

 find work on the farms and where game 

 breeding and sport are undertaken the 

 incentive to remain in the country will 

 be great. Sport, as often we have 

 pointed out, has nothing to fear from a 

 great abundance of game on the places 

 where it is produced. We became con- 

 verted to the Game Breeding idea when 

 we found upon coming to New York we 

 could go out and find better shooting 

 near a preserve than was to be had on 

 our old shooting ground in the West, and 

 this has since been closed to sport by 

 reason of the only game bird remaining 

 being placed on the song bird list. 



Mr. Lord well says that advertisers 

 should frankly tell the public that the 

 concern wants to make known its future 

 sale intentions. The trade paper in any 

 field covers the entire field usually and 

 advertisers are well aware that in a new 

 field of industry new customers are 

 created every day and that- it pays to keep 

 appropriate products always before them. 



We are consulted so often about the 

 starting of new "shoots'' that we have no 

 hesitation in saying there will be thou- 

 sands of good shooting grounds (where 

 game is preserved) where there are hun- 

 dreds today. The country is so big that 

 very little of it will be neded to keep up 

 good shooting for all who wish to have 

 game and to keep the business good for 

 the advertisers who persistently tell our 

 readers what they have to sell. 



