RECREA TION. 



xxi 



A FOCUSING ATTACHMENT 



is a part of each camera. All lenses require 

 focusing. A " universal " focus lens cannot 

 be ground. Lenses frequently are used at a 

 iixed (or " universal ") focus to avoid the 

 expense of a focusing device in a camera. 

 Our focusing attachment is accurately scaled, 

 and, being made of metal, is not liable to the 

 wear and injuries of leather bellows. 



THE SHUTTER 



being fastened to the metal front disk cannot 

 warp and can readily be removed for exami- 

 nation or exchange. It has a safety stop disk with three openings, and 

 time and instantaneous buttons. The front is finely finished in nickel. 



AN EXPOSURE METER 



will hereafter be provided with each camera. The most difficult thing in 

 amateur photography is the proper timing of the exposure. With this 

 exposure meter the proper time can always be determined before making 

 the exposures. (Exposure meters alone sell for from $2.50 to $5.00 each.) 



THE NEW PRINCIPLE 



used only in the Willsie Camera, is the most pronounced improvement in 

 camera construction in the last decade. It combines all the advantages of 

 all other methods and yet does away with all the interior mechanism of a 

 camera. A strip of opaque paper is cemented to the back of each film or 



plate. These strips are three or four 

 times as long as the films, and by 

 opening the cover of the camera the 

 outer ends of these paper strips can 

 be as easily handled as the leaves of a 

 book. The entire operation of chang- 

 ing films is done by simply pulling 

 one of these strips. A place is pro- 

 vided on each strip for all the mem- 

 oranda that ordinarily requires a 

 note -book. 

 WE GUARANTEE 



these cameras to be equal to any cameras of similar prices, and in some 

 respects superior to all others. Upon receipt of $10 for the y/ 2 size, 

 or $15 for the 4 x 5 size, we will send the camera and a very complete book 

 of directions, prepaid, by express. 



ROCKFORD SILVER PLATE CO. 



202 Wyman Street 



ROCKFORD, ILL. 



