R EC RE A TION. 



XI 



Premo 

 Camera 



BEST FOR THE SPORTSMAN. 



Owing to its extreme compactness, portability and ease of manipu- 

 lation, the PREMO, is especially adapted for the use of all 

 Sportsmen. Just think of a complete 4x5 Camera, measuring 

 only 4^x5^x6^ inches, and weighing but two pounds. The 

 IDEAL CAMERA for Tourists, Bicyclists, Canoeists, Camping 



Parties, etc. 

 SEND FOR 



PREMO PAMPHLET 



Giving Full Particulars. 



Rochester Optical Co., 



ROCHESTER, N. Y. 



There is a best in every thing, and particularly in loaded shells. There is 

 one element that enters into the make-up of cartridges that few shooters give much thought 

 to ; this element is brains. Brains cost money wherever found, and brains are an all- 

 important factor in a perfectly loaded shell. 



A cartridge machine does not possess brains, consequently machine-loaded shells can 

 rarely be depended upon, some shells shooting too strong and some not strong enough. A 

 boy does not possess much brains, consequently even hand-loaded shells — loaded by b- 

 — often go wrong. 



We pay a higher price for brains, in our loading room, than any other house in the 

 country, and always have. Our loaders are experts, and all the loading is done under the 

 direct supervision of Mr. Frank Lawrence, who is probably the most expert shell loader in 

 the country. 



Formerly our net price to dealers and clubs, for our cheapest shells, was $25, but in order 

 to very largely increase our sales in this department, we have reduced the price to $19.40. 



Our shells at this price are not to be confounded for a moment with other $2.00 shells, 

 loaded carelessly by boys, and put back in the boxes the empty shells came in. 



Squires' Hand-Loaded Shells are all packed either 25 in an elegantly lithographed box, 

 or 100 in a handsome wooden box, or will be packed in japanned tin carrying cases at $2.00 

 a 1 ,000 extra. 



We want you to try a sample hundred or so, or if you are a dealer, a sample thousand 

 or so. We want you to send for them to-day, this very hour, this minute, in fact, while it 

 is fresh in your mind. Remember, that besides powder and shot and wads, we give you 

 brains, and brains are scarce. 



HENRY C. SQUIRES & SON, 20 Cortlandt Street, New York. 



