KECK11AT10N. 



73 



Poor Beervs. Pure Beer 



Both cost you alike, yet one costs the 

 maker twice as much as the other. One 

 is good and good for you; the other is 

 harmful. Let us tell your where the 

 difference lies. 



POOR BEER 



is easy to brew. 



The materials are cheap. 

 The brewing may be done un- 

 der any sort of surroundings. 

 Cleanliness is not impor- 

 tant, for the users never see it 

 brewed. 



Any water will do. No air 



is to.o impure for the cooling. 



No filtering, no sterilizing; 



almost no ageing, for ageing ties 



up money. 



What is the use of expense 

 and care when there is no repu- 

 tation to defend ? — 



When few people who drink 

 it know even the name of the 

 maker. 



PURE BEER 



calls for the best materials 

 — the best money can buy. 



The brewery must be as 

 clean as your kitchen; the uten- 

 sils as clean. 



The cooling must be done 

 in filtered air, in a plate glass 

 room. 



The product must be aged 

 for months, until thoroughly fer- 

 mented, else biliousness results. 



The beer must be filtered, 

 then sterilized in the bottle. 



You're always welcome to that 

 brewery, the owners are proud 

 of it. 



And the size of it proves the 

 eventual success of worth. 



To maintain its standard, we double the nec- 

 essary cost of our brewing". Don't you prefer a 

 pure beer, a good beer, a healthful beer, when 

 it costs no more than common? 



Ask for the brewery bottling. 



The Beer That Made Milwaukee Famous 



