_L 



RECREATION. 



401 



BEER is 



Healthful 



But a ".green beer" — beer insufficiently aged, 

 half-fermented — ferments on the stomach, 1 

 causing biliousness and headaches. 



Schlitz Beer is well aged. 



There is beer that's not pure — not free 

 from bacilli. It's not good for you. 



But Schlitz Beer is pure. 



None but the costliest materials go into Schlitz 

 Beer — the best of barley, hops and yeast. A partner 

 in our business selects them. 



We spend more on cleanliness alone than the 

 whole cost of brewing without it. 



We cool Schlitz Beer in plate glass rooms, and 

 filter all the air that touches it. 



That's an extreme precaution. 

 We age it for months, at a temperature of 34 

 degrees, before we market it. 

 That's a heavy expense. 

 Then we filter the beer, then sterilize every 



bottle after it is sealed, 

 germs in it. 



Yet Schlitz Beer — 



Sterilized beer can't have 



- brewed with all these 

 precautions, that double 

 the cost of the brew- 

 ing — costs you no 

 more than common 

 beer, if you will 

 ask for it. 



0l£* 



THAT 



»'S0*> 



***** 



MIL 



Ask for the 

 brewery bottling. 



