RECREATION. 



483 



Can anyone suppose that 

 we would double the necessary 

 cost of our brewing without a 

 vital reason. 



Would we spend so much on cleanliness ? Would 

 we cool the beer in plate glass rooms ? Would we 

 filter all the air that touches it ? Would we age it for 

 months in refrigerating rooms ? Would we filter it ? 

 Would we sterilize every bottle after it is sealed ? 



Can anyone suppose that 

 it is our good 

 — rather than 

 your good— that 

 we serve by it? 



We do it to attain absolute 

 purity — to avoid the remotest pos- 

 sibility of germs — to make Schlitz Beer healthful 



— to escape the cause of biliousness ; the lack of 

 age and proper fermentation. 



Why accept a common 

 beer —brewed without 

 any of these precautions 



— when Schlitz Beer 

 costs no more ? 



Your dealer may prefer to furnish a beer that 

 pays a little more profit; but does it pay you to 

 permit it ? Isn't pure beer — Schlitz Beer — 

 worth asking for ? Ask for the Brewery Bottling, 



