Xvi 
RECREATION. 
As Pure as it Seems 
CHLITZ beer is as good as it looks. There is no hidden 
impurity, yet a beer may look almost as well and still be very 
unhealthful. The impurities which we guard against most 
are in the form of bacteria. Their importance lies in the.fact 
that they multiply, because beer is a saccharine product. A few may 
in a month become millions. 
That’s why we brew Schlitz beer in air-tight caldrons. That’s 
why we cool it in filtered air, why we filter the beer, why we sterilize 
every bottle. The slightest taint of. impurity is entirely impossible. 
All this expense adds nothing to looks or taste. Its benefit all 
comes in the knowledge that Schlitz beer is healthful. It has the 
flavor of certainty. 
DICTIONARY FREE—We will send you a 200 page up-to-date Webster Pocket 
Dictionary upon receipt of a two-cent stamp to pay postage. Address, 
SCHLITZ, Milwaukee, Wis. 



