XVI 



RECREATION. 





The hops used in 

 Schlitz beer are the best 

 hops grown in the 

 world; most of them 

 are imported from the 

 renowned Saaz district 

 in Bohemia. They are 

 personally selected by 

 one of the owners of our 

 business at the hop- 

 picking season. 



Then we keep them 

 in refrigerating rooms 

 until they are used. 

 We preserve their aro- 

 ma, so that they come 

 to our vats with all the 

 freshness and virtue 

 that they had on the 

 vines. 



That's one reason 

 why Schlitz beer is so 

 palatable. Every ma- 

 terial used in it is the 

 best that money can 

 buy. But without pur- 

 ity that expense would 

 be folly. No beer can 

 be good unless it is 

 pure. To insure abso- 

 lute purity, we largely 

 increase the necessary 

 cost of our brewing. 



Your physician 

 knows. Ask him which 

 beer is best for you. 



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 MILWAUKEE 



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