XVI 



RECREATION. 



Order by Name. 



When you order beer, name the kind 

 that you want. Some kinds pay your 

 dealer more profit than others; the kind 

 that pay best are the poorest. 



One beer costs twice as much to brew 

 as another; the prices to you are alike. 

 You may as well get the best. 



We could save a third on 

 the cost of our hops and bar- 

 ley, if we used the poorer 

 grades. But the taste and 

 worth would be lacking. 



We could save what clean- 

 liness costs us. 



We cool Schlitz beer in 

 plate glass rooms, in filtered 

 lir. That is costly. 



Then we filter every drop 

 of the product. After we 

 bottle and seal it we sterilize 

 every bottle. 



That is expensive; but the 

 beer would contain germs 

 and impurities without it. 



And it costs money to store 

 beer for months in refrigerat- 

 ing rooms to age it. But if 

 we sent out "green" beer it 

 would cause biliousness like 

 cheap beer. 



You see now why common 

 beer costs your dealer less 

 than Schlitz. 



If you want a pure beer, order Schlitz 

 —the beer that made Milwaukee famous. 



Pure beer is health- 

 ful; poor beer is 

 harmful. Don't let 

 your dealer decide 

 which you get. 



Call for the brew- 

 ery bottling. 



J. L. STACK 



