PUBLISHER'S NOTES. 



LOW PRICED PERFECTION. 



Many thoughtful anglers have said to 

 me, " If a fine watch can be made and 

 sold for $5 to $10, why can not a fine 

 reel be made for the same money ? " I 

 have always replied, 



"It can, if the same skilled watch- 



THE NEW SHAKESPEARE RUBBER STANDARD. 



maker with the same expensive machin- 

 ery will devote the necessary time and 



With the exception that all journals 

 and bearings are burnished and fitted by 

 hand, all of the parts are made by the 

 most accurate working watch-tool 

 machines. When the parts are finished 

 all are assembled and adjusted by 

 a skilled watchmaker, and the 

 reel is, when completed, as fine a 

 piece of work as can be found any- 

 where, no matter what the price 

 charged. 



The price of this new Shakespeare 

 reel is $6. It is an 80 yard Quadruple 

 Multiplier, and is so designed as to be 

 very readily taken apart and as easily 

 assembled. With much pride and 

 pleasure do I offer this reel to those 

 who appreciate the fine, accurate work 

 which can be expended on a beautiful 

 reel. With the bearings perfect, the 

 slightest start given the crank will pro_ 

 duce a free, noiseless movement which 

 is practically void of friction, and one 



ability to the task, and I will do it some 

 day. " 



I have devoted 3 years to making 

 the special tools and machines necessary 

 for making this reel, in which the parts 

 shall have a variation not to exceed 

 I / 1000 of an inch. Here is a cut of 

 the reel as it appears when completed. 



is impressed with the exquisite nicety 

 of the whole creation. 



An interesting booklet, telling more 

 about it, for the asking. Shall I send 

 it to you ? 



William Shakespeare, Jr. 



KALAMAZOO, MICH. 



7* 



