XVI 



RECREATION. 



Come and See 



When you visit Milwaukee, come and 

 see us brew Schlitz beer. You will never 

 be content with common beer after that. 



We will show you a brewery as 

 clean as your kitchen; yet compar- 

 atively few ever see it. 



We will show you the barley we 

 use — the finest that grows. And 

 the hops — such as come only from 

 Bohemia. And the water that an- 

 alysis has proved pure. 



See how our yeast is developed 

 forever from the same mother cells; 

 cells that are priceless because 

 the yeast is so perfect. 



See the plate glass rooms where 

 Schlitz beer is cooled. The air 

 comes only through air filters; you 

 will smile at our caution. 



Then we will show you where 

 we filter the beer, though impurity 

 seems almost impossible. 



But we go even further. We ac- 

 tually sterilize every bottle after 

 it is sealed. 



You will visit our refrigerating 

 rooms, holding a quarter-million 

 barrels. Here Schlitz beer is aged 

 for months before it is marketed. 



And you will note that the men 

 in charge of the buying and the 

 brewing are partners in the busi- 

 ness. They are there to see that 

 our standards are maintained. 



And we age beer for months to 

 thoroughly ferment it. That's an- 

 other large expense; but the result 

 is a beer that doesn't cause bilious- 

 ness as green beer does. 



We could brew beer for half what we 

 pay, and get about as much for it. To 

 insure absolute purity we double the brew- 

 ing cost. Let us tell you why we do it: 



Beer is a saccharine product; an 

 ideal breeding place for germs. 

 Let but a few germs get into it, and 

 they will multiply to millions. 



We use the utmost precaution 

 to keep them out, then we filter and 

 sterilize the beer to make sure of it. 



And remember that Schlitz beer costs 

 you no more than beer 

 that's unhealthful. You 

 can just as well get it 

 as to get common beer 

 if you'll ask for it. 



Order the brewery bottling. 



J. L. STACK 



