XVI 



RECREATION. 



Twice the Worth for Tour Money 



Common beer can be brewed for 

 half the cost of Schlitz; yet your deal- 

 er gets as much for one as the other. 



He will give you what you want if 

 you insist; but if you don't care, you 

 will likely get a kind that pays better. 



This is how we double the cost: 



First, in materials. The These things are done 

 barley and hops are the to insure absolute purity; 

 best that money can buy. to keep out the germs, 



Second, in maintain- 

 ing cleanliness. 



Third, in cooling the 

 beer in plate glass rooms 

 in filtered air. 



Fourth, in filtering the 



and kill those that get in. 



Fifth, in aging the beer 

 in refrigerating rooms 

 for months before it is 

 marketed. 



It is beer that lacks age 



product; then sterilizing that ferments on your 

 every bottle after it is stomach, which causes 

 sealed. biliousness. 



The result is healthfulness; and it 

 costs you not a penny extra. The fact 

 that we pay for it shows how impor- 

 tant we know it to be. 



/ THE BEER 

 / THAT MADE 

 MILWAUKEE 

 FAMOUS I- 



You'll get twice the 

 worth for your money 

 if you ask for Schlitz. 



Ask for the Brewery Bottling. 



J. L. STACK. 



