XVI 



RECREATION. 



The Three Essentials 



You who are wise will insist on these 

 three qualities when you buy a beer: 



First: — Purity; for healthfulness de- 

 pends on it. 



Schlitz Beer is pure. 



Our brewery throughout is kept 

 as clean as your kitchen. 



Every drop of our beer is cooled 

 in plate glass rooms in filtered air. 



Then the beer is filtered in a 

 thoroughly effective way. 



Then every bottle is sterilized 

 after it is sealed. 



These multiplied precautions 

 make it certain that not a germ 

 can remain in it. 



No visitor to our brewery will ev- 

 er doubt that Schlitz beer is pure. 



Second: — Age; for green beer causes 

 biliousness. 



Schlitz beer is aged. Not a bottle is marketed until 



We store it for months in refrig- thoroughly fermented. It will not 



erating rooms, with a capacity of ferment on your stomach as green 



265,000 barrels. beer does. 



Third: — Quality; for its goodness de- 

 pends on it. 



We use the best barley that mon- 

 ey can buy, and a partner in our 

 business selects it. 



We send experts to Bohemia each 

 year to select our hops from the 

 finest grown in the world. 



Our yeast is developed forever 



from the same mother cells. No 

 one has ever produced other yeast 

 that compares with it. 



Schlitz beer — even in Germany, 

 the home of good brewing — is 

 considered the standard beer of 

 the world. 



Ask for Schlitz, and you are certain 

 of Purity, Age and Quality. Ask simply 



produci 

 cost of 



for beer, and you may get a 

 that was brewed for half the 

 Schlitz. Yet it costs you the 

 Schlitz, The Beer 

 that made Mil- 

 waukee Famous. 



Ask for the 

 Brewery Bottling. 



same as 



J. L. STACK 



