Xxxvm 



RECREATION. 



DIAMONDS 



ON CREDIT 



OUR 

 NEW 



SPECIAL 

 SUMMER 

 CATALOGUE 



EVERY person interested in Diamonds will want a 

 copy of our NEW SUMHER CATALOGUE, for 

 it shows the latest creations in artistic Diamond 

 mountings, fine jewelry and watches. These new and fine 

 goods you will not find illustrated in the catalogues of 

 other houses until next fall, for we are the only house in 

 the Diamond and Jewelry business which issues a com- 

 plete catalogue between seasons. Everything illustrated 

 is quoted at exceptionally low prices and sold on the 

 POPULAR LOFTIS SYSTEH , of easy payments. 

 Select any article that you like and it will be delivered at 

 your door with all express charges pjiid. Only one-fifth 

 of the price need be paid at first : the balance being 

 arranged in a series of small monthly payments extend- 

 ing over eight months. No security is required ; no in- 

 terest is charged and no publicity is created when you 

 buy on our CONFIDENTIAL CHARGE ACCOUNT 

 SYSTEM. If you make a selection, it will be upon the 

 distinct understanding that your money 

 will be promptly returned in case you de- 

 cide not to purchase. We are the largest 

 concern in the business and sell only the 

 finest genuine goods, and at prices rang- 

 ing from ten to twenty per cent 

 below those of other houses. Every 

 Diamond is sold under a written 

 guarantee of quality and value and 

 may be exchanged at any time in 

 the future for other goods or a 

 larger stone at the full original 

 price. Our Confidential Credit Sys- 

 tem is open to all honest persons 

 without regard to their financial 

 worth; but if you prefer to buy for 

 cash we make the most startling 

 and liberal offer ever made. It is 

 no less than guaranteeing the return 

 of all money paid at any time within 

 one year — less ten per cent, the rea- 

 sonable cost of doing business. We 

 are one of the oldest houses in the 

 trade (Est. 1858). We refer to any 

 bank in America — for instance, ask 

 your local banker to consult his 

 Dun orBradstreet book of commer- 

 cial ratings and he will tell you that 

 we stand at the top in credit, relia- 

 , bility and promptness. We have a 

 number of attractive booklets that 

 i we will be glad to send you if you 

 [write promptly for our New Sum=» 

 'mer Catalogue. 



LOFTIS BROS. <& CO. 



Diamond Importers and 

 Manufacturing Jewelers 



Dept. G-82 92 to 98 State St. fllTf A (1(\ TT T 



Opposite Marshall Field & Co. \jXll\jJ±\J\Jf 11*1** 



Sent on Approval 



TO RESPONSIBLE PEOPLE 



Laughlin 



Fountain Pen 



Guaranteed Finest 



Grade 14k. 

 50LID GOLD PEN. 



To test the merits of 



RECREATION ■■ 



as an advertising medium 

 we make this grand spe- 

 cial offer, your choice of 



These 

 Two 

 Popular 

 Styles 

 For Only 



i 



1 



Postpaid 

 to any 

 Address 



(By Registered mail 8 cents extra) 



Holder is made of finest 

 quality hard rubber, in four 

 simple parts, fitted with 

 very highest grade, large 

 size 14k, geld pen, any flex- 

 ibility desired— in feeding 

 device perfect. 



Either Style— RICHLY 

 GOLD flOUNTED for pre- 

 sentation purposes, $1.00 

 extra. 



Grand Special 

 Offer 



You may try the pen a 

 week ; if you do not find it 

 as represented, fully as 

 fine a value as you can 

 secure for three times the 

 price in any other makes, 

 if not satisfactory in every 

 respect, return it and we 

 will promptly refund your 

 money. 



Illustration on left is full 

 size of Ladies' style; on 

 right, Gentlemen's style. 

 Lay this RECREATION Down 

 and Write NOW. 



Safety Pocket Pen Hold- 

 er sent free of charge with 

 each Pen. 



address ; 



Laughlin Hfo;. Co. 



424 Griswold St., DETROIT. MICH. 



