RECREATION. 



*53 



We Could 



brew beer 



for Half 



our cost 



We could cut down 

 half on materials. 



We could save what 

 we spend on cleanliness. 



We could cease filter- 

 ing our air. 



We could send out 

 the beer without aging 

 it for months — but the 

 beer would then cause 

 biliousness. 



We could save what 

 it costs to sterilize every 

 bottle — an expensive 

 process. 



Yet You 



would pay 



the same 



Common beer — brewed 

 without all our precau- 

 tions — costs you no less 

 than Schlitz Beer. 



When you can get a 

 pure beer — a healthful 

 beer- — at just the price 

 of a poor beer, isn't it 

 wise to ask for Schlitz ? 



Ask for the brewery bottling. 



