RECREATION^ 



235 



The yeast in 



Schlitz Beer 



never changes 



Beside purity, there's 

 nothing more important 

 in beer than the yeast. 



We experimented for 

 years to get a yeast that 

 was right — a yeast that 

 would give a better flavor 

 than any other beer had. 



When we got it we 

 saved the mother cells. 

 And all the yeast used in 

 Schlitz Beer from that 

 time, and forever, is de- 

 veloped from those orig- 

 inal cells. 



But its best 

 goodness 

 is purity 



Drinking Schlitz Beer 

 means drinking good 

 health. 



Not another beverage 

 which you drink is so 

 carefully made. We even 

 filter all the air that 

 touches it, and sterilize 

 every bottle after it is 

 sealed. 



Yet the price of com- 

 mon beer buys it. 



Ask for the brewery bottling. 



