RECREATION. 399 



It is easy to claim "pure beer," 

 but one must double the cost to 

 make it. 



Schlitz is actually pure. 



We go 1400 ket down for water. 



We spend fortunes on cleanliness. 



We not only filter the beer, but 

 filter all the air that touches it. 



We age the beer for months, so 

 it cannot cause biliousness. We Pas- 

 teurize every bottle after it is sealed. 



For fifty years we have insisted on 

 purity, and now all the world knows 

 it. The result is a sale exceeding 

 a million barrels annually. 



Isn't absolute purity as important 

 to you as to others? 



Ask for the Brewery Bottling. 



