RECREATION. 



XXVll 



IS IT? 



The beverage in that cup has caused 



as much discussion as the Panama Canal 



or Christian Science. 



Some people, half sick all the time, insist that 



"■ Coffee don't hurt me; why, I only drink one cup 



at breakfast." 



If they really believe coffee to be harmless 

 they would drink two cups at breakfast and have 

 it at luncheon and dinner, also. But they know 

 the distress that would follow; and yet they feel 

 they cannot give it up. 

 .Easiest thing on earth to give up coffee, provided 

 you shift to well-made POSTUM FOOD COFFEE. 

 There is the deep seal-brown color which changes to a rich 

 golden-brown when cream is added. There is the crisp yet 

 delicate flavor of the most expensive grade of Java, and a 

 fragrance, not just that of coffee, but refreshing and inviting, 

 which belongs only to POSTUM. 



In a week after the change, *the old aches and ails begin 

 to disappear, and the indescribable joy and comfort of return- 

 ing health sets in. 



There's a reason, and you can make it plain to yourself 

 by shifting from the drug-drink to the pure food drink — 



POSTUM 



