lxii 



RECREATION. 



7jm* 





8^9 



DIAMONDS 



ON CREDIT 





J® 



Diamonds on Credit ^tem ™ Wc arc the Largest House 



that any person of honest intentions, no matter how 



How To Do It. 



far away they may live, may open a Confidential 

 Charge Account for a Diamond, Watch or other 

 valuable article of jewelry, and pay the same in a 

 series of easy monthly payments. 



Write today for our beautiful- 

 ly illustrated Catalogue, and 

 from it select any article that you would like to wear or 

 own ; or, perhaps use as a gift to a loved one. We will 

 send your selection on approval to your home, place of 

 of business or express office as you prefer. Examine it 

 as leisurely and as carefully as you wish ; then, if it is 

 all that you anticipated, and the best value you ever 

 saw for the money asked — pay one-fifth of the price and 

 keep it. The balance you may send us in eight equal 

 monthly payments. 



On the Other Hhnd.KSJ'i&S 



the article to us at our expense. Whether you buy or 

 not, we pay all express and other charges — you pay noth- 

 ing, neither do you assume any risk or obligation what- 

 ever. We submit our goods on their merits, with abso- 

 lute confidence that their quality, low price and our easy 

 terms of payment will command your favor. We ask 

 but one opportunity for adding your name to the largest 

 list of pleased customers with which a Diamond house 

 was ever honored. 



in the Diamond business. We are also one of the 

 oldest — Est. 1858. We refer to any bank in America — 

 ask your local bank how we stand in the business 

 world. They will refer to their Commercial Agency 

 books and tell you that we stand very high, and that 

 our representations may be accepted without question. 



Our Guarantee Certificate, g S 



every Diamond, is the broadest and strongest ever 

 issued by a responsible concern. Further, we give the 

 broad guarantee of complete satisfaction to every 

 purchaser Our exchange system is the most liberal 

 ever devised, for it permits you to return any Diamond 

 bought of us, and get the full amouut paid in exchange 

 for other goods or a larger Diamond. 



will not be 

 complete until 

 you have looked through our Catalogue, and con- 

 sidered what you can do in gift-making in conjunction 

 with the LOETIS SYSTEM. The $5.00 which 

 you might pay for something cheap and trashy, will 

 make the first payment on, and put you in imme- 

 diate possession of a splendid Diamond or Watch. 

 You can thus make gifts that are commensurate with, 

 and appropriate to the circumstances, without any con- 

 siderable initial outlay. There can be no more favor- 

 able time than the present for buying a Diamond. 

 Prices are advancing steadily and a profit of 15 or 20 

 per cent within a year seems assured. Dealers gener- 

 ally agree in this prediction. 



Your Christmas Plans 



To the Cash Buyer of Diamonds, 



we have a proposition to make which is thoroughly 

 characteristic of our house. It is nothing less than a 



written agreement to return all that they pay for a Diamond— less ten per cent, at any time within one year. 



Thus, one might wear a fifty dollar Diamond for a whole year, then send it back and get $45.00, making the cost 



of wearing the Diamond less than ten cents per week. 



W rite to-day 

 for catalogue 



LOFTIS BROS. ©.. CO. 



Diamonds — Watches— Jewelry 

 Dfcpt. M— 82 92 to 98 State St., Chicago, 111. 



