lxii 



RECREATION. 



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Your choice of above pieces for $50£2 



Af %J\ TVTnntflTv* Send $10 for either of the above beautiful pieces, or if you pre- 

 211 *|>J lUUllllliy* fer) make a selection and it will be sent C. O. D. $10, with all 

 charges paid. The balance $40, you can send us in eight equal monthly payments of $5 each. 

 If your selection fails in any way to meet your anticipations, send it back and your money will be 

 refunded at once. Our Catalogue shows hundreds of pieces at this price, and thousands at 

 prices ranging from $10 to $1000. We send it free, please write for a copy today. 



Under The !Loftis System a very little 

 cash is required for a great Christmas — for only 

 one-fifth of the price of any article need be paid 

 on delivery. We send Diamonds, Watches and 

 Jewelry direct to you on approval; if your selec- 

 tion pleases you in every way, pay one-fifth of the price and 

 keep it — sending the balance to us in eight equal payments. If 

 you decide not to buy, simply return the article to us at our ex- 

 pense. Whether you buy or not, we pay all express charges — 

 you assume no expense or obligation whatever in having a 

 selection sent on approval. We are the largest house in the 

 Diamond business and one of the oldest — Est. 1858. Any bank 

 in America will refer to their Commercial Agency books and 

 tell you that our representations may be accepted without 

 question, and that our rating is very high. 



Our Guarantee Certificate given with 

 every Diamond, is the strongest and broadest 

 ever issued by a responsible house. Our Ex- 

 change System is the most liberal ever devised, 

 for you can return any Diamond bought of us 

 and get the full amount paid in exchange for 

 other goods or a larger Diamond. To the cash buyer of Dia- 

 monds we have a proposition to make that is thoroughly char- 

 acteristic of our house. It is nothing less than a written agree- 

 ment to return all that you pay for a Diamond — less ten per 

 cent, at any time within one year. Thus you might wear a i 

 fifty-dollar Diamond for a year, then send it back to us and get ' 

 $45, making the cost of wearing the Diamond for a whole year, 

 less than ten cents per week. Smaller houses cannot make this 

 offer, for they cannot do business on a ten per cent margin. 



I>o not make your Christmas plans before getting a copy of our Catalogue and considering 

 what you can do in gift-making in conjunction with the Lottie System. Write for it to-day. 



LOFT IS BROS. <SL CO.-Diamonds-Watches-Jewelry 

 Dept, P-82 92 to 98 State Street. CHICAGO, 11*1*. 



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