

RECREATION’S ADVERTISER 

Jack London says : 
“ After my return to California I began to wonder what 
in the dickens had become of those cigarets. And now your 
letter and the cigarets arrive together. I have sampled them 
and they are fine. What I like about them is that they are 
not sickenly sweet and heavy. They’re just right—the real 
thing. With best wishes, 
(Signed) Jack Lonpon.” 
Jack London has smoked cigarets the world over. He is in 
a position to make comparisons. He writes me in another 
BUSSOLA ||| Russo-Japanese War and that since that perience nehas || RUSSIAN 
~ never found ‘the real thing in cigarets” until he tried 
CIGARETS ||} Makarotis. CIGARETS 
NOW LISTEN TO ME 
My enthusiasm over these cigarets is due entircly to my knowledge of them and of cigarets in general. I admit I am a crank on the 
subject. I have been a crank on smoke for twenty ycars. When 1 talk about smoke I am talking from the smoker’s standpoint—your 
standpoint and mine, as smoke cranks—and not as a manufacturcr. 1 am a smoker first and a manufacturer afterward. I started the 
manufacture of these goods strictly because that was the only way to be sure that my friends and myself were going to be supplied with 
them regularly. If you know anything about the unccrtainties of importing from Russia, you know I speak facts. 
I am now extending the sale of Makaroff Russian Cigarets to my other friends—the ones I haven’t seen, but who are my friends 
just the same, because they like the good things of life as I do. 
Nearly every box of Makaroff Russian Cigarets discovers one of these friends for me. I seldom fail to get a hearty handshake ‘by 
return mail. The friends I get, I keep. That’s why I can afford to take all the risk of pleasing you, and J do it. 
Makaroff Russian Cigarets are offered to connoisseurs (another name for cranks) on the basis of smoking quality alone. They 
have got to please you as a particular smoker, better than anything you ever smoked before, or I don’t want a cent. 
They are made of pure, clean, sweet tobacco, the finest and highest-priced Russian and Turkish growths, blended scientifically 
by our own Russian blenders. The Russians are the only real artists at cigaret blending—don’t forget that. 
These cigarets are blended, made and aged as old wines are—by men with traditions of quality to live up to—men who have 
spent their lives at it and who have generations of experience back of them. 
Every cigaret is made by. hand, by an artist. Every one is inspected before packing. I pass personally on the smoking quality of 
every lot of tobacco blended. We use the thinnest paper ever put on a cigaret. 
Note this particularly—it’s a big point. These cigarets will leave in your office or apartments no trace of the odor usually 
associated with cigarets. I defy anybody who approves the odor of any good smoke to object to the odor of these cigarets. (You know 
what the uSual cigaret odor is like.) 
Another thing—you can smoke these cigarets day in and day out without any of that nervousness or ill feeling which most 
smokers are familiar with as a result of ordinary cigaret smoking. This is straight talk and I mean it. These cigarets won’t hurt you 
and you owe it to yourself to find it out for yourself. 
The cigarets are packed in cedar boxes, one hundred to the box—done up like the finest cigars. 
YOUR OWN MONOGRAM 
in gold will be put on your cigarets just as soon as you have tried them out and want them regularly. ; \ 
I will gladly send you full information about these cigarets, but talk is deaf and dumb as compared with actually smoking them. 
Smoke is the final test. 
MY OFFER 
Send me your order for a trial hundred of the size and value you prefer. Try the cigarets—smoke the full hundred, if you wish. 
If you don’t like them, say so, and your money will be instanily returned. You need not trouble to return any of the cigarets. I will 
take my chances on your giving any you don’t want to some one who will like them and who will order more. 
I know that American connoisseurs would be quick to follow Europeans in recognizing the absolute superiority in smoking 
quality of Russian cigarets. 
My sales last month were four times those of three months ago and ovily one man would take his money back. 
Tf you wish to enjoy cigarets at their best, without injury to your health, to your own sense of refinement or to that of your 
friends, tear out my coupon now and get acquainted with me and with real cigaret quality. 
THE MAKAROFF COMPANY OF AMERICA 
(G, NELSON DOUGLAS) 95 Milk Street, Boston, Mass. - Suite 94 


raw a circle around the price indicating your selection. : 
3 i ee Y "-- 

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