RECREATION. 
Schlitz Beer 
Receives 
World’s Highest Endorsement 

European government scientist awards 
Schlitz the highest honor. 
From Weihenstephan, Bavaria, the most 
renowned school of brewing in the wotid, 
comes this triumph for Schlitz. 
The Beer That Made Milwaukee Famo-is 
pronounced best American Beer by the Bava- 
rian Government’s famous scientist, Prof. Dr. 
Hans Vogel, Director of the Scientific Station 
for the Art of Brewing, subventioned by tle 
Royal Bavarian Government. Bavaria is the 
cradle of the art of brewing. 
ScientiFic STATION For THE ART]OF BREWING 
WEIHENSTEPHAN, NEAR FREISING 
(Subventioned by the Royal Bavarian Gov't) 
PROF. DR. HANS VOGEL, 
ACADEMICAL DIRECTOR 
WEIHENSTEPHAN, Nov. 22, 1903. 
Schlitz Brewing Co., Milwaukee, U. S. A. 
Through the courtesy of Commerzeinrath (Counsellor of Commerce) 
Dr. Datterer, I have received several bottles of your beer. I have not 
only partaken of same, but have also made a searching chemical analysis, 
the result of which I enclose. ‘The analysis, as a matter of course, can give 
no idea of an important feature—the flavor of the beer. I frequently 
receive samples of American beers for analyzation, but I can truthfully 
say without flattering that I never drank a better American beer than yours. 
The beer tasted full (round) and fresh, and no trace. of the usual dis- 
agreeable pasteurization flavor was discern- 
ible. Once more permit me to express 
my recognition, Very respectfully, 
HANS VOGEL, 



Sele Made Milwaukee Famous: 
