RECREATION. 247 
We Double the Cost 
of Our Brewing to 
Give You Pure Beer 
We spend fortunes on cleanliness. 
For instance, we wash every bottle four 
times, when one washing—done, as it is, 
by machinery—seems more than sufficient. 
We clean every tub, every boiling vat, 
tank or barrel, every pipe and pump, 
every time we use it. 
We bore wells down 1400 feet to rock 
for pure water. 
We cool the beer in filtered air. 
We filter the beer by machinery. 
We store Schlitz beer for months in 
refrigerating rooms until it is well fer- 
mented—until it cannot cause biliousness. 
We sterilize every bottle after it is sealed. 
All this doubles our necessary cost—an 
enormous item on our output—over one 
million barrels annually. Yet we pay it all 
—yjust to have Schlitz beer pure—just to 
have it healthful for you. Those who enjoy 
it pay none of this extra 
cost, for the price is the 
same as standard beers 
anywhere. 
Ask for the Brewery Bottling. 

