THE PRUDENTIAL TOWER, 
And in all the departments one gets the 
feeling of size that comes in the enormous 
government buildings at Washington. And 
it is as a national institution that the Pru- 
dential always fixes itself on the mind—its 
fundamental idea of democracy in insur- 
ance, its nation-wide organization for 
spreading the idea, its essentially American 
spirit throughout, all make the company 
worthy of its name, the Prudential Insur- 
ance Company of America. 
To-day the Prudential is paying over 300 

RECREATION. 
claims a day, or about forty each working 
hour. On many policies settlement is made 
within a few hours by the superintendent of 
the district; on the large policies a report 
is sent immediately to the home office and 
settlement authorized by telegraph. And on 
over 45 per cent. of the claims more money 
is paid than the policy calls for. From the 
beginning the Prudential has followed lines 
of great liberality, whether in dealing with 
the family where the policy is kept in the 
bureau drawer, or with the estate of the 
millionaire. 
It would be interesting to describe the 
broad activities that hum in the great build- 
ings at Newark, but they would more than 
require an entire article themselves. So, 
too, with the equipment and furnishings of 
the buildings which, in the way of complete 
adjustment to their particular work, are 
probably unequaled in the world. For ex- 
ample, in the actuarial department is a card 
machine, invented by the actuary of the 
company, which can do all but think, But 
many of these things, in miniature, will be 
seen by the thousands who go to the 
World’s Fair at St. Louis. They will find 
in the Prudential’s exhibit in the Palace of 
Education, a fine model of all the buildings, 
and also the fullest data concerning life in- 
surance that have ever been brought to- 
gether. 
But the last word about the Prudential 
is not told at any exposition. It is found in 
the 5,500,000 policies which form a stupen- 
dous exhibit on the value of life insurance 
in developing thrift, safe investment and 
home protection in a nation. Of course, 
such an exhibit could never have been pos- 
sible if the Prudential had not worked out 
safe policies that would meet the broad 
needs of the American people. 
HAS THE 
(STRENGTH OF | 
Y; GIBRALTAR |! 
by 

