XVI 



RECREATION. 



The Owners Protect It 



A partner in our business selects our 

 materials; another has charge of the 

 brewing. The men who built the repu- 

 tation of Schlitz Beer, personally protect 

 it. The owners of the business see that 

 all Schlitz Beer is pure. 



POOR BEER PURE BEER 



Means poor materials, for 

 there's a chance for great i 

 saving there. 



Cleanliness isn't expected 

 in it, so there's economy ; 

 there. 



Purity isn't even claimed. 



And when age isn't made 

 essential, you get a green 

 beer — a beer that ferments 

 on your stomach, causing 

 biliousness. 



Must be brewed in abso- 

 lute cleanliness, and cooled 

 in filtered air. 



It must be aged for months 

 in refrigerating rooms, then 

 filtered, then sterilized after 

 it is bottled and sealed. 



That doubles the cost of 

 the brewing, and none but 

 the best materials are ever 

 treated in that expensive 

 way. 



One beer costs you about the same 



as another. 



« 



Not so with your dealer. He pays 

 most for the pure beer. He makes most 

 on a poor beer. 



It lies with you 



to get Schlitz, The 

 Beer that made 

 MilwaukeFamous 



Ask for the Brewery Bottling. 



J. L. STACK 



