XVI 



RECREATION. 



Purity's 7 Points 



These are the seven 

 points that make a beer 

 healthful. 



A beer that has them 

 is both good and good 

 for you. 



We use the best bar- 

 ley that money can buy. 



We get our hops from 

 Bohemia. A partner 

 in our business selects 

 all materials. 



2 



Our yeast is 

 forever the same 

 and it gives to 

 Schlitz the flavor 

 no other beer 

 can have. 



/ THjATMj4D£ 

 FAMOUS. / 



Cleanliness in 

 our brewery is 

 carried to ut- 

 most extremes. 



It is a tonic and a food. 



It is the beverage of 

 health. 



Omit the beer without 

 them. 



And remember that 

 Schlitz beer costs just the 

 same as common beer. 



You'll get it if you ask 

 for it. 



But if you don't care, 

 your dealer may give you 

 a beer that costs less than 

 half so much to brew. 



Ask for the brewery 

 bottling. 



We cool Schlitz beer 

 in a plate glass room, 

 in filtered air, to keep 

 germs away from it. 



We age it for months, 

 until it is well ferment- 

 ed. It is the "green 

 beer" that causes bil- 

 iousness. 



Every drop of Schlitz 

 is thoroughly filtered. 



After it is bottled and 

 sealed, every bottle is 

 sterilized. 



