PUBLISHER'S NOTES. 



HOW THE PAGE FENCE BUSINESS GROWS 



Under date of March 20th the Page 

 Fence Co., Adrian, Mich., writes : 



"Our agents and customers will be in- 

 terested to know that we have added 41 

 new looms to our weaving plant within 

 the last year, and are completing 30 

 more as fast as possible. With this 

 largely increased capacity for weaving, 

 we hope to do this season what we 

 have so far never been able to do in 

 any past season — that is, supply the 

 spring's demand for Page Fence. 



''This increase in the number of looms, 

 taken in connection with the fact that 

 all our looms have been running night 

 and day every week, excepting 2, for 

 the last 13 months, will afford some 

 idea of the amount of Page Fencing 

 we are called on to supply. 



"Before the end of March, 1902, we 

 shall be drawing and galvanizing fully 

 200 tons of wire a day, and our Mones- 

 sen Mills 'have been greatly enlarged in 

 order to keep pace with the marvelous 

 increase in our business." 

 The Page Fence is advertised in every 

 issue of Recreation. 



Moral : If you want to build up your 

 business advertise it in this magazine. 



I beg to remind my readers, once more, 

 of the importance of mentioning Recrea- 

 tion when answering ads. I called on an 

 advertiser the other day and he had on his 

 •desk a report from his check clerk of 10 

 inquiries for catalogues received that morn- 

 ing, only 2 of which mentioned any publica- 

 tion. The advertiser said that no doubt all 

 of the 10 people who had written these in- 

 quiries had seen his ad in some paper or 

 magazine, but the Jact that 8 of them had 

 neglected to state where they saw it made 

 it impossible for him to credit any pub- 

 lisher with these inquiries. Suppose 8 

 people should write that advertiser each 

 day, asking for catalogues, and failing to 

 mention where they saw the advertisement. 

 This would mean 2,920 inquiries in a year. 

 Advertisers value Recreation "by the num- 

 ber of inquiries they get, mentioning it, and 

 not by the number they get which do not 

 mention it. Please remember it takes but 

 a second of your time to add a postscript 

 to your letter, saying "I saw it in Recrea- 

 tion." Will you not kindly do this in 

 future ? 



spent an hour very pleasantly the other day 

 looking over some of these. The Century 

 people are giving special attention to the 

 wants of sportsmen, and are building sev- 

 eral machines adapted specially to their 

 wants. One of these is a long focus cam- 

 era, which is adapted to the use of a tele- 

 photo lens, and which has several new and 

 valuable features that I have never before 

 seen attached to any camera. 



The company has just issued a new cata- 

 logue, which describes these and many 

 other goods made by this house. The book, 

 which is especially complete in the matter 

 of descriptive text, is beautifully illus- 

 trated. I advise all amateur photographers 

 who are interested in outdoor work to 

 write for a copy of it. In doing so do not 

 forget to say you saw it mentioned in Rec- 

 reation. 



The King Folding Boat Co., Kalamazoo, 

 Mich., furnishes another instance of the 

 successful advertiser. In the first place, 

 these people make a thoroughly safe, relia- 

 ble and smooth-working folding canvas 

 'boat. In the second place, they treat their 

 customers fairly and courteously. In the 

 third place, they use Recreation liberally 

 in making these boats known to the best 

 sportsmen of the country. The King peo- 

 ple started in Recreation about 4 years 

 ago, with one-eighth page of space. After 

 a time they increased this to one-quarter 

 page, and have now jumped to a full page 

 for this, and a few subsequent issues. Then, 

 for the remainder of the 'season they will 

 use half pages. 



Mr. W. C. Winans, manager of the King 

 Folding Boat Co., writes me that their busi- 

 ness has grown so rapidly during the past 

 2 years that they feel justified in branching 

 out in this way, and in pushing the busi- 

 ness vigorously. It pays to advertise lib- 

 erally when you put it in the right place. 



The Century Camera Company, Roches- 

 ter, N. Y., is making some fine goods. 



The Lake Park region of Minnesota is 

 noted for its beautiful lake scenery and its 

 fine fishing. This land was once covered 

 by glaciers and from the debris of the 

 glaciers came the present configuration of 

 the country. 



With the absorption, by the Northern 

 Pacific, of the St. Paul & Duluth Railroad, 

 this company obtained not only the short 

 line between St. Paul and Minneapolis 

 and Duluth and West Superior, but many 

 additional fishing and scenic resorts in the 



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