RECREA TION. 



Purity is Most Important 



Beer is a saccharine product, and purity is its chief requirement. 

 The slightest taint develops to rob the whole product of its 

 healthfulness. 



But purity isn't easy to attain* It is most exacting* It requires 

 that cleanliness, and care, and skill be carried to extremes* 



We even go further than that* Schlitz Beer is cooled in plate 

 glass rooms — in filtered air* Then we filter the beer; then we 

 sterilize every bottle, after it is filled and sealed* 



Our standard of purity requires these extremes. By fifty 

 years of such care we have made Schlitz Beer stand for pure beer, 

 the world over* 



There is safety in this reputation* You may be absolutely 

 certain of its healthfulness when you drink Schlitz Beer* 



DICTIONARY FREE— We will send you a 200-page up-to-date Webster Pocket 

 Dictionary, upon receipt of a two-cent stamp to pay postage. Address, 

 SCHLITZ, Milwaukee, Wis. 



