xlii 



RECREA TION. 



A Rich Whiskey 



The Genuine, Aged, Ripened, Pennsylvania Rye, known for 27 years as 



Schweyer f£ Rye 



fNot in the Trust) 



lowest price 



t hut Is 

 possible 



for aged 



pure 



goods 



It Comes DIRECT. 8 Years Old. 



From its Distiller to YOU. 



The entire ripened supply in the im- 

 mense aging warehouses of our distil- 

 leries will be sold direct to the consumer, 

 minus wholesale and jobbing and retail 

 profits. 



Regarding whiskey it is known only 

 too well that the consumer has long been 

 at the mercy of tampering jobbers and 

 dealers. During the last five years these 

 practices have grown worse continually. 



In placing our supply of pure ripened 

 goods out to consumers direct we believe 

 it will move quicker; that it will be 

 consumed more quickly, because it won't 

 be weakened or doctored, and it will 

 build a peremptory demand among all 

 purchasers for the straight Schweyer 

 goods. Pennsylvania Ryes are famous 

 for their superiority. John Schweyer 

 has helped to make them so. He does 

 not enjoy seeing this reputation abused. 

 It has long been known that one barrel 

 of genuine Schweyer Rye is every 

 day being made into two barrels of 

 supposed Schweyer Rye. We want 

 this stopped. 



In this direct offer to consumers, the wrath of a 

 wholesale trade of 27 years' standing is openly braved. 



But to any family grocer or any high-class liquor- 

 dealer who proves to us that he has or is willing to 

 sell Schweyer Rye in its pure, untampered form — we 

 will send our check, on every order received from his 

 locality, for the difference between the actual dis- 

 tilling and aging cost and what we hereby sell 

 it for to consumers as proven by figures taken from 

 our books and attested by affidavits. 



JOHN SCHWEYER & CO., Distillers, 



NOTE TO PHYSICIANS :— The Journal of the American Medical Association (an authority doubtless 

 known to you all), contains the following article in issue of Feb. nth: — "One of the troubles of the prac- 

 titioner, when he finds it wise to prescribe the use of whiskey, has long been to be sure of its absolute purity. 

 Since it is so well known that adulteration abounds in the liquor traffic, this is no easy thing. The announce- 

 ment of an old distillery long distinguished for its fine product has recently appeared to the effect that its entire 

 supply of ripened goods henceforth will be sold, less both wholesale and retail profits— direct to consumers. 



" The ryes of this distillery have always sold on their known fineness, purity and proven age. They offer an 

 eight-year-old rye direct at $3.60 per gallon, bottled in four quarts, and no cost for express. This announce- 

 ment has recently appeared in the magazines. It is worth looking up as the institution has always borne a 

 first-class reputation for reliability." 



Four Full Quart Quarts 



$3.60 



Express Paid. 



A fine Rye Whiskey is the best tonic 

 and medicine on earth. Any physician 

 will tell you that for many depleted 

 conditions nothing in the world can 

 equal it. But the trouble is to get it in 

 a well ripened, aged, mellowed, and 

 untampered state. 



The people want pure goods. They 

 have proven this. They have been glad 

 to send great distances to get an orig- 

 inal package of any fair -grade whiskey. 



How Much More They Will Wel- 

 come a Distinctly Superior article 



is our thought in placing the entire prod- 

 uct of our distilleries on the market 

 direct to the consumers and at direct 

 prices. 



It is up-hill work, starting, of course, 

 but the real Schweyer goods convey so 

 splendid a value at such an extremely 

 close purchasing-price that we fully 

 expect to gain and hold a following suf- 

 ficient to consume our entire ripened 

 supply. 



A trial order at $360 will place in your hands 4 

 quarts of an old ripe, mellow, rich, unblended, natu- 

 ral, pure, delicious Rye Whiskey. Its equal will cost 

 you at least $6.00— and from that up — if lucky enough 

 to And it in the trade. 



If you don't realize this on testing it — send it 

 back —charges collect — we will return your $3.60 

 at once. 



Chicago Shipping Dept 

 Twelfth & Laflin Sts. 



" Reference " nonsense unnecessary. 

 See our mercantile rating and note the 

 satisfaction we GUARANTEE you. 



