XVI 



RECREA TION. 





Purity 



Schlitz beer is even cooled in 

 plate glass rooms — in filtered air. 

 Then we filter the beer. Then 

 each bottle is sterilized after it 

 is filled and sealed. The purity 

 is absolute. 



Age 



Schlitz beer is aged for 

 months in refrigerating rooms 

 before it leaves the brewery. 

 Beer insufficiently aged is called 

 "green beer," and that lack of 

 age causes biliousness. 



Skill 



Every process in the making 

 of Schlitz beer is in charge of 

 men who learned brewing under 

 the world's greatest masters — 

 men who have practiced it for 

 from twenty to thirty years- 

 men who are partners in the 

 business. 



Healthfulness 



For fifty years Schlitz beei 

 has been the standard in all that 

 makes beer healthful. No care 

 is too extreme, no cost too greal 

 that adds a whit to purity, anc 

 purity is everything. 



DICTIONARY FREE -We will send you a 200-paK' 

 up-to-date Webster Pocket Dictionary, upon receip 

 of a two-cent stamp to pay postage. 

 Address SCHLITZ, Milwaukee, Wis. 



