RECREA TION. 



XXXVll 



The Advanced New Era 

 Standard of Ctear Value 



Ordinary 2 for 25c — 15c Straight and 



3 for 50c values fully equaled in flavor, 



aroma and superior satisfying qualities. 



This is the kind of value 

 that is guaranteed you, in 



5o--$i25 j||£ LUCRE 



Delivery prepaid by us. 



¥ 



\\)\) wood box J)^*^^ 

 Delivery prepaid by us. 



ROLLED CIGAR 



EACH ONE A GRAND FULL SMOKE 



A FREE DRAFT QUICK ROLL of Choicest Leaf from Porto Rico 

 A Stock the Pride of the Island's Planters 



Our OrmnrtiiniKr anrl Wa Hracn 14 Such a stock as this, in a slow-made sleek.paste-finished, 

 V/ur VjppuriUniiy dna We UrdSp ll ci g ar( would find some sale at high pr i C es. But we have 



_ utilized our advantages for a broader purpose. Instead 



of shipping a few bales, we have bought up all of this special leaf obtainable in Porto Rico. Instead of put- 

 ting a few dozen men at work we have at work nearly 3,000. WHY ? BECAUSE we are after every real consistent 

 smoker in America — the kind who know what it is to pay 25c straight for cigar- satisfaction; and we are after 

 them with a roll of stock at a price that makes everyday smoke-enjoyment no criminal extravagance. It 

 means great national trade. There's where WE come in. 



SEND FOR A BOX — every day you put it off you are losing money, probably 

 also smoking goods that far from satisfy your real desire in tobacco*flavor. 



Send for a Box and Smoke a Few l£ZZsX 2g&# &- 



== ment — if not equal in flavor, draft 



and true satisfying qualities, to any 2 for 25c or 3 for 50c cigar you can buy — your money is on call 

 —we will return same at once. 



Remit price of goods only; we prepay express. 



J. H. Lucke & Co. Lucke Block. 209 to 217 Court st. Cincinnati, 0. 



Most Extensive Makers in the World of Special Smokers. 



