XVI 



RECREA TION. 



•^ -*-■ -^"^ '^'^'^ 



Bottled Purity 



This Bottle insures that the beer 

 inside is pure. And this is what purity 

 means : — 



Perfect cleanliness in every part 

 and process — scrupulous, extreme 

 cleanliness. 



Pure water and pure air. Even 

 the cooling is done in plate glass 

 rooms to which air can only come 

 through filters. 



Age and perfect fermenta- 

 tion. " Green " beer — half- 

 aged beer — is the beer that 

 causes biliousness. 



Then we filter the beer 

 before we bottle it. After 

 it is bottled and sealed we 

 sterilize it — sterilize every 

 bottle. 



It is the common belief 

 that pure beer can be made 

 without so much caution. 

 But it cannot be. There is 

 no grade to purity. The 

 slightest impurity can multi- 

 ply itself ten thousand times 

 over in beer. 



Absolute purity — Schlitz 

 purity — is the kind you want, 

 and you get it in this bottle. 



Dictionary Free — We will 

 send you a 2;o-page up-to-date 

 Webster Pocket Dictionary, 

 upon receipt of a 2-cent stamp to 

 pay postage. Address, 



SCHLITZ, Milwaukee, Wis. 



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