XVI 



RECREATION. 



Next to purity, the 

 yeast used in brewing is of 

 the utmost importance in 

 beer. Perfect beer requires 

 a perfect yeast, and rarely 

 does a brewer find it. 



The Schlitz brewery 

 introduced chemically 

 pure yeast in America. 

 After countless experi- 

 ments and years of re- 

 search the famous Schlitz 

 yeast was adopted. It 

 has made Schlitz beer the 

 most palatable, most 

 healthful beer that is 

 brewed. 



The original mother 

 cells form a priceless 

 asset. All the yeast used 

 in Schlitz beer forever 

 will be developed from 

 them. As a result, Schlitz 

 beer will never vary, and 

 there will never be another 

 beer like Schlitz. 



And, above all, Schlitz 

 beer is absolutely pure. 



